The term “SEO” has a bit of a bad reputation. So-called “black hat” SEO practices like keyword-stuffing, blog-spamming and paying for links, have made some of us look with suspicion on those pages that are at the top of the Google search results pages.
Fortunately, Google is changing the algorithms so that these devious practices are not rewarded with high rankings. That’s the good news. The bad news is that those of us with honest businesses who just want our customers to find us, are hard-pressed to keep up with new SEO strategies. (By the way, a lot has been written about “white hat” SEO strategies. Read this fantastic post on Content Marketing Institute about a new approach to SEO.)
This is where we come in. We stay up-to-date with these new approaches and can help you spread the word.
Development of search engine marketing strategy
These days, SEO is not just about ranking high on search engine return pages. Businesses succeed when they implement a multi-layered marketing strategy that is best referred to as “search engine marketing.” We can help you create content that will position your company as a thought-leader in your industry.
While keywords are not the entire picture, you do need to know what your clients are searching for, and how you can come up high in the rankings for those terms. We’ll help you monitor your site, analyze your competitors and evaluate your current traffic to determine the terms that are most important for your business.
Connecting with other thought-leaders in your industry, linking to them and creating valuable content on your site that they will link back to is an SEO strategy that everyone can feel good about. Your clients get good information, your business gets greater visibility and you build a sense of community with other businesses. Everybody wins!
One of the most important things you can do is make sure your site can be seen and recognized by the search engines. Little techniques like customizing your pages’ meta descriptions and document titles can make sure that customers who are looking can find you.
Social Media Integration
We believe that social media is a key component of a sound search engine marketing approach. The more your content gets shared, the more likely it is to come up high in the search engine results pages. We can integrate social media into your site, so your content gets shared more easily. We can also monitor and maintain a social media presence for your company.