3 Ways Pinterest is Like Your Best Girlfriend
When it comes to social media, we all know that some platforms are friendlier than others.
They can all serve you, your business and your audience well, and they each have their own distinct style and personality.
Twitter is like a giant party. Lots going on, but sometimes it’s hard to find your people.
Facebook is like Thanksgiving at your mother’s house. Comfortable and easy-going, but not super-exciting.
So what about Pinterest?
Well, imagine a Friday night after a long week at work. You’re ready to reward yourself with a little me-time, but you’re exhausted, so you’re not exactly up for a night on the town. What do you do?
You call your BFF from the car on the way home. You get the wine. She gets the pizza. You spend the evening on the couch with your pajamas and Netflix.
What do I mean? And, most importantly, what does this mean for your business? Let me explain.
- Pinterest is comfortable.
From the moment you log in to Pinterest, you are greeted with pleasant images that are perfectly tailored to your interests. There’s nothing surprising or out of sync with your unique style and personality. A well-curated Pinterest feed is like looking in the mirror – a beautifully adorable body-slimming, wrinkle-erasing mirror.
This means that when your audience views your content on Pinterest, they will be more inclined to identify and connect with it. They are in the habit of connecting with most things they encounter on Pinterest – the more you can get your brand or business in front of those Pinterest-viewing fans, the better off you’ll be.
- Pinterest isn’t going anywhere.
Your BFF has been with you through thick and thin and you know she’ll be there, even when dates, boyfriends (um, husbands) come and go. Even if you go weeks, months (um, years) without talking, when you see each other again, it’s like no time has passed.
Pinterest as a social media platform has stood the test of time. When it first came on the scene, it was so popular that it had “fad” written all over it, but these days there are businesses that are entirely built around Pinterest. And they’re making it!
But even more important, the content you post on Pinterest isn’t going anywhere either. Like the fine wine you share with your best friend, your Pinterest content improves with age. Pinterest functions like an image-specific search engine, so your Pinterest pins actually get more traffic to your website as time goes on.
- Pinterest is happening.
We’ve all had that one friend who brings something new and alive out of us.
Somehow when you’re with this best bud your jokes are funnier, you are more articulate, even your hair seems shinier. When you’re feeling this great, you put your best foot forward and you’re ready to meet new people and impress the world.
Well, that world is out there on Pinterest. And Pinterest is the perfect place to show off that shiny hair and those hilarious jokes. It’s a fun place to be. And this is exactly the side of your business that you want to make the most of.
Pinterest is definitely a worthy place to invest some social media energy, but there are some tips and tricks of the trade. Lucky for you, I’ve got a quick and easy Pinterest checklist download.
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